On How Brands Catch Grab Our Attention, How “Noise” Affects Decision-Making, and How Subliminal Messaging Influences Consumer Behavior
This month, we’re exploring the ways brands catch our attention, how “noise” affects our decision-making, and how we unconsciously get influenced by subliminal messaging. Moreover, we’re going to be looking directly at attention, decision-making, and the psychology behind unconscious behavior.
Image: Katherine Kromberg, Unsplash
Image: Aliaksei, Unsplash
Image: Jr Korpa, Unsplash
A Study of 597 Logos Shows Which Kind Is Most Effective
Company logos have been around forever. But why does it really matter? For the answer, we look at Jonathan Luffarelli and his team’s market research on 597 companies. They conducted studies to conclude whether consumers prefer descriptive logos or non-descriptive logos. His findings provided insights that descriptive logos are used less, but are more favorable. They pinpointed that descriptive logos impact brand perception. For further brand-building insights, this article’s a great read.
Daniel Kahneman: ‘Clearly AI is going to win. How people are going to adjust is a fascinating problem’
In this interview with Daniel Kahneman, they discussed the psychology of judgment and decision-making—magnifying “system noise” and its effect on vaccination, diseases, and against judges.
How Unconscious Forces Control Our Actions
Why do brands advertise in movies? Product placement goes deeper than you may think. Brands implement subliminal advertisements to attack the subconscious even when there are laws that protect us from it. In a study done by Benjamin Libet in the 1980s, he found how powerful our unconscious mechanisms are and how it triggers our actions. Read more to find how this happens without even experiencing anything.