On the Internet of Behavior, Digital Out-of-Home Advertising, and the ‘New’ Normal in Sensory Experiences
This month, we dive into how the Internet of Behavior is the future of technology, how digital out-of-home advertising can be accepted with upcoming privacy changes, and how sensory experiences will change in 2022.
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Image: Anthony Rosset, Unsplash
Image: XR Expo, Unsplash
What is the Internet of Behavior (IoB) and Why Is It The Future?
What is the Internet of Behavior (IoB)? It is defined as the collection of data that drives behavior. It is important because it provides additional benefits in understanding how users interact with products. Read more to learn about the future of technology.
How Digital Out-of-Home Can Meet The Data Privacy Moment
What is digital out-of-home (DOOH) advertising? It is the latest and most influential form of advertising to this day. This is advertising displayed on digital screens, that can interact with people. Tune into this piece to find out how digital out-of-home advertising can align with the upcoming data privacy changes.
Our ‘New Normal’ - The Sensory Landscape
The Covid-19 pandemic has caused many disruptions for multiple industries. One big question is what kind of sensory experience(s) will consumers value? Tune into this piece, to understand how senses will be exploited for experiences.