5: Of Two Minds
Prince Ghuman & Matt Johnson
The Role of Impulse in Consumer Decision Making
Page 85. Webpage Design, F pattern.
Source: Nielsen Norman Group
Page 91. “Cavs Player Timofey Mozgov Accidentally Speaks Russian”
Page 96. Gruen Effect, The mall’s labyrinthine layout.
Source: Victor Xok, Unsplash
Page 98. ACLU Donation. Emotion.
Page 101. Gilt. Low-K Sales Tactics.
Page 102. Amazon Prime Day. Low-K Sales Tactics.
Page 105. Progressive. High-K Sales Tactics.
Page 106. Kayak. High-K Sales Tactics.
Page 106. Evernote. High-K Sales Tactics.
Page 107. Amazon Prime Membership. High-K Sales Tactics.