5: Of Two Minds

 

The Role of Impulse in Consumer Decision Making

Page 85. Webpage Design, F pattern.

Source: Nielsen Norman Group

Source: Nielsen Norman Group

Page 91. “Cavs Player Timofey Mozgov Accidentally Speaks Russian”

Page 96. Gruen Effect, The mall’s labyrinthine layout.

Source: Victor Xok, Unsplash

Source: Victor Xok, Unsplash

Page 98. ACLU Donation. Emotion.

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Page 101. Gilt. Low-K Sales Tactics.

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Page 102. Amazon Prime Day. Low-K Sales Tactics.

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Page 105. Progressive. High-K Sales Tactics.

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Page 106. Kayak. High-K Sales Tactics.

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Page 106. Evernote. High-K Sales Tactics.

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Page 107. Amazon Prime Membership. High-K Sales Tactics.

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