9: Empathy and the Human Connection
Prince Ghuman & Matt Johnson
The Secret Language of Brands
Page 174. A sample of KA Design’s infamous “Swastika” T-shirt line.
Page 177. Microsoft email photo “Hey Bae Intern!”
Page 178. Harley-Davidson.
Page 179. Netflix Australia–New Zealand’s response.
Page 180. TWO images: Examples of Netflix’s flair for summarizing movie plots.
Page 181. A typical Netflix response to sassy fans using a meme featuring Queen Bey.
Page 183. “Taste the Feeling - Sam Tsui, Alyson Stoner, Josh Levi, Alex G. Diamond, & KHS”
Page 189. #ThisGirlCan. I jiggle, therefore I am.
Page 191. “Under Armour - Misty Copeland - I Will What I Want”
Page 191. The opening frame of Misty Copeland’s first video advertisement for Under Armour, introducing her as their original “triumphant underdog”