social cognition — Neuromarketing Blog

Posts tagged social cognition

The Psychology Behind the Status, Symbols and Supreme Obsession

To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.

BlogPrince Ghuman & Matt JohnsonApril 21, 2020supreme, symbol, status, social signalling, fashion, branding, product development, social cognition, social identityComment

Who Hoards? Panic Buying, Consumer Behavior, and the Personality of Stockpiling During COVID-19

Find out why and how not everyone is equally likely to engage in stockpiling behavior.

Psychology Today, Featured ResearchMatt JohnsonApril 1, 2020panic buying, hoarding, consumer behavior, covid-19, product development, social cognition, personalityComment

The Psychology Behind Morality and Virtue on Spring Break

Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.

BlogPrince Ghuman & Matt JohnsonMarch 24, 2020spring break, context, virtues, morality, freedom, emotion, branding, communication, social cognitionComment

The Grammys and the Psychology of Influence and Authority

The science of persuasion explains why the music industry’s power is in the numbers, not in a single authority like the Grammys.

BlogPrince Ghuman & Matt JohnsonJanuary 14, 2020psychology, grammys, influence, social media, authority, brand communication, branding, persuasion, communication, social cognition Comment

The Psychology of Holiday Gift-Giving

To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.

BlogPrince Ghuman & Matt JohnsonDecember 10, 2019psychology, consumer behavior, seasonal shopping, black friday, branding, happiness, communication, social cognitionComment

What is Neuromarketing?

The journey into understanding your consumer behavior starts with neuromarketing.

BlogPrince Ghuman & Matt JohnsonJuly 16, 2019neuromarketing, consumer psychology, product development, marketing ethics and future, social cognition Comments

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

del-system1-marketing-low-of-least-mental-effort-marketer-tactics.jpg

Jun 3, 2022

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

Jan 28, 2020

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

Pop Neuro Blog

the neuromarketing blog for the masses

interviews

Most Recommended Posts

Our Top Monthly Reads