Pop Neuro

Uncover the hidden relationship between brain and brand

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The brand logos you see. The commercials on your TV. The apps you use on a daily basis. These are only the outermost, visible layer of the consumer world.

Pop Neuro reveals the deeper, psychological blueprint behind consumer behavior—the code behind its design. 

The neuromarketing blog leverages the unique backgrounds of Matt Johnson, PhD (a consumer neuroscientist) and Prince Ghuman (a marketer) and covers the intersection of marketing and neuroscience. The blog is written for anyone interested in a fresh perspective on consumer psychology.

The Neuromarketing Certification™ Bootcamp teaches your how to apply neuroscience to marketing. The bootcamp is for marketers looking to upskill their tactics and level up their careers.

 

Neuromarketing
Certification™ Bootcamp

Learn how to apply neuroscience to marketing.

Taught by the authors of the best-selling marketing book, Blindsight, Prince Ghuman & Dr. Matt Johnson.

 
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Read What Neuromarketers Have to Say About the Bootcamp

 
 

This Book Is About You

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“Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier.”— Adam Alter, New York Times bestselling author of Drunk Tank Pink and Irresistible

With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson, PhD and neuromarketer Prince Ghuman dive deep into the surprising relationship between brains and brands.

In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and more.

Blindsight is the #1 best-selling consumer behavior book on Amazon.

 
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Praise for Blindsight

 
 
 

Reading Abstracts Is Not For Everyone

Every month, we distill research insights for marketers so you can go from theory to practice in 800 words.

We get that the length of academic journals can be exhausting for business practitioners so we review neuroscience, consumer behavior, and psychology research papers and summarize ones we deem most applicable to marketing.

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