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How Psychological Biases Shape Marketing Strategies
Aug 10, 2023
How Psychological Biases Shape Marketing Strategies
Aug 10, 2023

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Aug 10, 2023
The Psychology of Color & Branding
Mar 2, 2023
The Psychology of Color & Branding
Mar 2, 2023

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Mar 2, 2023
Lebron, Kareem & The Psychology of Statistics
Feb 1, 2023
Lebron, Kareem & The Psychology of Statistics
Feb 1, 2023

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Feb 1, 2023
del-memory-encoding-marketing-tips.jpg
Jun 10, 2022
Marketing Tactics Using The Science of Memory Encoding
Jun 10, 2022

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

Jun 10, 2022
del-marketing-tactics-motivation-pain-pleasure.jpg
Jun 6, 2022
Two Motivational Drivers To Improve Your Marketing
Jun 6, 2022

This article will cover what the two consumer behavior motivations that marketers must know.

Jun 6, 2022
del-system1-marketing-low-of-least-mental-effort-marketer-tactics.jpg
Jun 3, 2022
System 1 & The Law of Least Mental Effort Tactics For Marketers
Jun 3, 2022

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Jun 3, 2022
What Mother's Day Guilt Teaches Us About Consumer Psychology
Apr 26, 2022
What Mother's Day Guilt Teaches Us About Consumer Psychology
Apr 26, 2022

Moms know a thing or two about the psychology of guilt

Apr 26, 2022
Improve Your Marketing With This Memory Booster
Apr 5, 2022
Improve Your Marketing With This Memory Booster
Apr 5, 2022

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Apr 5, 2022
One Neuroscientific Concept Every Brand Marketer Should Know
Mar 15, 2022
One Neuroscientific Concept Every Brand Marketer Should Know
Mar 15, 2022

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 15, 2022
How Marketers Apply the Neuroscience of Vision
Mar 8, 2022
How Marketers Apply the Neuroscience of Vision
Mar 8, 2022

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Mar 8, 2022
Why Marketers Should Learn Neuroscience aka Neuro Marketing
Mar 1, 2022
Why Marketers Should Learn Neuroscience aka Neuro Marketing
Mar 1, 2022

Everything in marketing comes down to the brain, yet marketers don’t study brains.

Mar 1, 2022
How Marketers Can Utilize the Neuroscience of Pleasure
Feb 15, 2022
How Marketers Can Utilize the Neuroscience of Pleasure
Feb 15, 2022

The carrot needs to be dangling continuously.

Feb 15, 2022
What Marketers Can Learn From the Neuroscience of Pain
Feb 8, 2022
What Marketers Can Learn From the Neuroscience of Pain
Feb 8, 2022

Which of the following hits you harder: losing something or gaining something?

Feb 8, 2022
Why Every Marketer Needs to Learn the Neuroscience of Branding
Feb 1, 2022
Why Every Marketer Needs to Learn the Neuroscience of Branding
Feb 1, 2022

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Feb 1, 2022
Why Every Marketer Needs to Know the Neuroscience of Attention
Jan 18, 2022
Why Every Marketer Needs to Know the Neuroscience of Attention
Jan 18, 2022

Attention is currency. Attention is a business model. But what is attention, really?

Jan 18, 2022
Spotify and the Consumer Psychology Behind Choice
Jan 4, 2022
Spotify and the Consumer Psychology Behind Choice
Jan 4, 2022

In 2003, everything changed with “1000 songs in your pocket”.

Jan 4, 2022
The Psychology Behind Smell and Memory
Dec 21, 2021
The Psychology Behind Smell and Memory
Dec 21, 2021

Find out why smell is to memories what a summary is to books.

Dec 21, 2021
Cuffing Season and the Psychology Behind Associations
Oct 19, 2021
Cuffing Season and the Psychology Behind Associations
Oct 19, 2021

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Oct 19, 2021
Travel and the Psychology of Pleasure, Desire, and Happiness
Jul 6, 2021
Travel and the Psychology of Pleasure, Desire, and Happiness
Jul 6, 2021

The constant chase of happiness in travel has a name. And we’ve been walking over it since.

Jul 6, 2021
NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing
Jun 22, 2021
NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing
Jun 22, 2021

Could technology and virtual crowds be one of the NBA's most important plays?

Jun 22, 2021

interviews

Neuromarketing Blog
The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal
Jan 28, 2020
The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal
Jan 28, 2020

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

Jan 28, 2020

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How Psychological Biases Shape Marketing Strategies
How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Read More
BlogPrince GhumanAugust 10, 2023brandingComment
The Psychology of Color & Branding
The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Read More
BlogPrince GhumanMarch 2, 2023branding, visionComment
Lebron, Kareem & The Psychology of Statistics
Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Read More
BlogPrince GhumanFebruary 1, 2023sports, storytellingComment
Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

Read More
BlogPrince GhumanJune 10, 2022memory, event marketing, experiential marketingComment
Two Motivational Drivers To Improve Your Marketing

This article will cover what the two consumer behavior motivations that marketers must know.

Read More
BlogPrince GhumanJune 6, 2022pain, pleasure, motivationComment
System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Read More
BlogPrince GhumanJune 3, 2022emotion, decision-makingComment
What Mother's Day Guilt Teaches Us About Consumer Psychology
What Mother's Day Guilt Teaches Us About Consumer Psychology

Moms know a thing or two about the psychology of guilt

Read More
BlogPrince Ghuman & Matt JohnsonApril 26, 2022consumer psychology, guilt, motivationComment
Improve Your Marketing With This Memory Booster
Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Read More
BlogPrince GhumanApril 5, 2022decision-makingComment
One Neuroscientific Concept Every Brand Marketer Should Know
One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Read More
BlogPrince GhumanMarch 15, 2022decision-makingComment
How Marketers Apply the Neuroscience of Vision
How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Read More
BlogPrince GhumanMarch 8, 2022Comment
Why Marketers Should Learn Neuroscience aka Neuro Marketing
Why Marketers Should Learn Neuroscience aka Neuro Marketing

Everything in marketing comes down to the brain, yet marketers don’t study brains.

Read More
BlogPrince GhumanMarch 1, 2022emotionComment
How Marketers Can Utilize the Neuroscience of Pleasure
How Marketers Can Utilize the Neuroscience of Pleasure

The carrot needs to be dangling continuously.

Read More
BlogPrince Ghuman & Matt JohnsonFebruary 15, 2022emotionComment
What Marketers Can Learn From the Neuroscience of Pain
What Marketers Can Learn From the Neuroscience of Pain

Which of the following hits you harder: losing something or gaining something?

Read More
BlogPrince Ghuman & Matt JohnsonFebruary 8, 2022emotionComment
Why Every Marketer Needs to Learn the Neuroscience of Branding
Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Read More
BlogPrince GhumanFebruary 1, 2022sensation and perception, brandingComment
Why Every Marketer Needs to Know the Neuroscience of Attention
Why Every Marketer Needs to Know the Neuroscience of Attention

Attention is currency. Attention is a business model. But what is attention, really?

Read More
BlogPrince GhumanJanuary 18, 2022advertising, sensation and perceptionComment
How the Gender Pay Gap Impacts Consumer Behavior
How the Gender Pay Gap Impacts Consumer Behavior

Find out the 3 crucial influences of a company revealing the gender pay gap on consumer behavior.

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InsightsPrince Ghuman & Matt JohnsonJanuary 7, 2022Comment
Spotify and the Consumer Psychology Behind Choice
Spotify and the Consumer Psychology Behind Choice

In 2003, everything changed with “1000 songs in your pocket”.

Read More
BlogPrince Ghuman & Matt JohnsonJanuary 4, 2022decision-making, ux/digital designComment
The Psychology Behind Smell and Memory
The Psychology Behind Smell and Memory

Find out why smell is to memories what a summary is to books.

Read More
BlogPrince Ghuman & Matt JohnsonDecember 21, 2021learning and memory, emotion, experiential marketingComment
The Neuromarketing Behind Sustainable Consumer Behavior
The Neuromarketing Behind Sustainable Consumer Behavior

What’s the best marketing strategy to make consumers more sustainable?

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InsightsPrince Ghuman & Matt JohnsonDecember 6, 2021Comment
Inclusivity in the Fashion World and How It Impacts Consumer Behavior
Inclusivity in the Fashion World and How It Impacts Consumer Behavior

Can fashion be inclusive? Is fashion truly diverse?

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InsightsPrince Ghuman & Matt JohnsonNovember 30, 2021Comment
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