Prince Ghuman
Prince started his first company while attending UC San Diego. Next, he was the founding Head of Marketing at one of the earliest automotive e-commerce platforms, which was awarded the title of one of the fastest-growing companies in America for three consecutive years by Inc Magazine. Prince moved on to be the founding Chief Marketing Officer of ZipZap, a cryptocurrency startup in San Francisco.
Most recently, he held dual roles as the Director of Consumer Marketing, North America, and the Director of B2B Marketing, Global for OFX, a publicly-traded FinTech company handling over $100B in international payments. He was named as one of the Movers and Shakers by the San Francisco Chronicle. At present, he is a Professor at Hult International Business School in San Francisco. A contributor to news outlets including Forbes, The Washington Post, INC., and Entrepreneur, he is currently a speaker covering how to apply neuromarketing within an ethical framework.
Follow Prince on Twitter @PrinceGhuman248 or get in touch here.
Matt is a speaker, researcher, and writer specializing in the application of neuroscience and psychology to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making.
A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE and writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native San Francisco and has served as an expert-in-residence to Nike’s Innovation Team in Portland, Oregon. Matt is a Professor of Psychology of Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Continuing Education. His second book, “Branding That Means Business” applies a social neuroscience lens to the world of branding.
Follow Matt on Twitter @MattJohnsonIsMe or get in touch here.
Authors of a Best-Selling Consumer Behavior Book
“Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier.” — Adam Alter, New York Times bestselling author of Drunk Tank Pink and Irresistible
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson, PhD and neuromarketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and more.
Blindsight is the #1 best-selling consumer behavior book on Amazon.
Writers of the Consumer Behavior Insights Magazine
Go from theory to practice in 600-800 words
Reading abstracts is not for everyone. The length of academic journals can be exhausting for professionals.
In the Consumer Behavior Insights Magazine, Matt Johnson, PhD and Prince Ghuman review neuroscience, consumer behavior, and psychology research papers and distill insights that are most applicable to marketing.
Access to the monthly issues is for members only.
Instructors of the Neuromarketing Certification™ Bootcamp
The Neuromarketing Certification™ distills 25 years of combined neuroscience research and direct marketing strategy experience into actionable techniques in an On-Demand Bootcamp or Live Workshop.
You will develop an extensive understanding of the neuroscience behind behavioral economics, decision science, emotions, senses, memory, habits, social psychology, empathy, and persuasion, etc., and learn how to ethically apply it to business.
The neuromarketing insights will improve your tactics in e-commerce, content, ads, communication, marketing, creatives, storytelling, sales, design, branding, and more.
Researchers of Consumer Psychology
THE PSYCHOLOGY OF TASTE AND FOOD
“Psychological Mechanisms Underlying Design Thinking’s Impact on Gustatory Perception”
Academic, Editor-Reviewed Book Chapter: Springer
THE NEUROSCIENCE OF LANGUAGE USING FMRI
“Neural systems involved in processing novel linguistic constructions and their visual referents”
Academic, Peer-Reviewed Article: Language, Brain, and Cognition
THE ETHICS OF AUTONOMY IN MODERN MARKETING
Academic, Peer-Reviewed Conference Proceedings: Academy of Management (to appear, Summer 2021)
EMPATHY, STORYTELLING & CONSUMER PSYCHOLOGY
“Individually Driven Narratives Facilitate Emotion and Consumer Demand”
Academic, Peer-Reviewed Conference Proceedings: The European Conference on Media, Communication & Film 2019
Speakers on Consumer Behavior, Neuromarketing and the Future of Marketing
As speakers, Prince Ghuman and Matt Johnson, PhD cover a range of topics at the intersection of neuroscience and marketing—from decision-making, emotions, senses, memory, habits, social psychology, dopamine, empathy, to trust, and much more.
They also integrate the above to a range of applications like communication, design, products, storytelling, sales, marketing, branding, leadership, coaching, content, and much, much more.
GOOGLE TALK:
the future of marketinG
BBC: the psychology of solitude during covid-19
Ted Talk: Neuromarketing and the Future of AI-Driven Behavior Design
Podcast Guests
Prince Ghuman and Matt Johnson, PhD have appeared on podcasts hosted by a comedian, psychologist, researcher, anthropologist, professors, journalists, behavioral science nerds, brand designers, creatives, strategists, authors, and an aspiring trophy husband.
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