Consumer Behavior Insights

Find out the 3 crucial influences of a company revealing the gender pay gap on consumer behavior.

What’s the best marketing strategy to make consumers more sustainable?

Can fashion be inclusive? Is fashion truly diverse?

“Buycott” is here.

How does the visual salience of credit card features affect consumer decision-making?

The habit of eating the same food for breakfast is pretty common. Why?

Why do marketers project personal preferences onto consumers?

Find out why minimalism is a life-long journey, not a destination.

Customers become territorial as they “claim” spaces to work. How and why does this happen?

Find out how a Snapchat influencer raising $1 million for Somalia in 24 hours reflects network hubs.

Turns out, there’s a paradox to signalling status.

Can the psychological attributes of an individual be fixed or not? Let’s find out.

In 2004, Chanel spent $33 million dollars on a commercial for its No. 5 perfume. Was it worth it?

There has been an unexpected source of wisdom and critical thought: The Twitter account of a frozen meat company.

Ever ask yourself, why do you think your friend gave you that gift? Here’s why that may or may not matter.

Income and employment status may not matter when people give their time to help others. But research suggests otherwise.

When you think back over the day’s events, what do you remember doing? Long-term memory is remembered in distinct events. This broken up recall is called event segmentation.