1-day Live Bootcamp via Zoom
we’ve certified marketers from companies like
Creative Experiences, Deeper Emotional Engagement
Think of a branded, experiential activation as a kind of sculpture. You are the sculptor of inner experience.
What then, is the clay? Learn more about these “raw materials” you will have at your disposal.
Multi-sensory experiences
Consumer Interactivity
Theme, Schema & Storytelling
Meet Your Professors
The bootcamp is developed by Prince Ghuman and Matt Johnson, PhD, authors of the best-selling consumer behavior book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains.
Prince Ghuman
Prince, a seasoned marketer across different industries, started as the first Head of Marketing of the earliest automotive e-commerce platforms and moved on to be the founding CMO of a cryptocurrency startup in San Francisco.
He also held dual roles of Director of Consumer Marketing, North America, and the Global Director of B2B Marketing for OFX, a publicly traded FinTech company handling over $100B in international payments. Today, Prince is a professor of Neuromarketing.
Matt Johnson, PhD
Matt is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University.
His focus is on bridging the gap between science and business. He advises both start-ups and large brands in his native San Francisco and has recently served as an Expert-in-Residence to Nike’s Innovation Team in Portland, Oregon.
your professors are featured on
Media Coverage
Think Differently and Engage Customers in New, Bolder Ways
Wherever you look, behavior is business
Marketing is fundamentally concerned with the actions of the consumer. Store traffic and site traffic. Clicks and Conversions. Pilots and Purchases.
These are all no doubt important objectives. But what about designing for the consumer’s experience itself? Put another way, what is Experiential Marketing? Experiential Marketing is the study and practice of creating consumer experiences within the context of branded activations. It has two central aims: 1) designing a moment-to-moment experience through a physical, interactive, and multi-sensory expression of the brand personality, and 2) creating an enduring impression, which enhances the consumer’s understanding of the brand.
Invest In Your Company’s Growth as an Experiential Marketer
Choose between one of the two options
On-Demand Experiential Marketing Bootcamp
$995
Have everything you need to know to apply neuromarketing tactics to experiential marketing
✓ Self-paced masterclass series
✓ 8 hours of content and exercises
Live Experiential Marketing Bootcamp
$2,995
Receive the full collection of in-depth learning and tactical application of neuromarketing
✓ Live online via Zoom; 9 AM- 5 PM EST on Friday, June 3rd
✓ Project-based learning
✓ Verified certification of completion
✓ 2-hour implementation call
For group rates, contact us at hello@popneuro.com.
Still have questions?
1. What is Neuromarketing?
Neuromarketing is the science of engagement. It's the application of neuroscience to all aspects of marketing. Marketing is about understanding people and delivering value. A foundational understanding of neuromarketing boosts how to provide value and engage customers—from brand strategy, content, driving user acquisition, loyalty, building social communities, optimizing marketing funnels, designing experiences, and more.
2. What is this Neuromarketing Certification Bootcamp about?
Tested with attendees from over 50 countries, the Neuromarketing Certification Bootcamp is a course designed to teach marketing and engagement professionals how to apply neuromarketing. With neuromarketer Prince Ghuman and neuroscientist Matt Johnson, PhD’s 25+ years of combined experience, they distilled their respective areas of expertise under what is called neuromarketing, which helps people in a wide variety of marketing roles better engage with their customers ethically using concepts and principles from biology-based consumer science.
3. Are there any prerequisites for this Certification?
We recommend that you have 3 years of experience in any of the following functions in your company—branding, content, copywriting, design, digital marketing, growth, human resources, product management, PR/communications, sales, social media, and strategy.
4. What is the difference between on-demand and live bootcamp?
The On-Demand Bootcamp is 100% self-paced and self-directed. This means you decide when you start, and when you finish.
The Live Bootcamp is hosted every quarter on Zoom (for now), where you have access to Prince Ghuman and Matt Johnson, PhD in all of the 3 days of their live lectures. Here, you will also take part in interactive and project-based exercises as well as in-depth learning and tactical applications of neuromarketing.
5. How does the on-demand bootcamp curriculum work?
Upon purchase, you’ll receive access to the online learning platform that will feed you the lessons. Learning is primarily self-paced and self-directed—you decide when you start and when you finish. You will also receive a verified certificate upon completion of the on-demand Bootcamp.
6. What happens in the live bootcamp?
There are four sessions a day and each session consists of two lessons. The first lesson is the neuroscientific underpinning of a concept, such as attention, followed by a second lesson covering the application of the concept to marketing. Matt Johnson introduces the neuroscience fundamentals and Prince Ghuman shows the neuromarketing application.
7. What if I can’t make a few hours of the live bootcamp?
To receive your verified certificate of completion, we require 100% attendance. If you have to miss a day or a few hours of the session, we strongly recommend signing up for a different session. We run the Certification Bootcamp quarterly. Email us at hello@popneuro.com for future bootcamps schedule.
8. How long will I have access to the learning modules of the on-demand bootcamp?
In our Live Bootcamps, we pride ourselves on our 100% completion rate. That means everyone attends the intense and interactive 3-day Bootcamp in its entirety.
To maintain a high completion rate for our On-Demand Bootcamp, you get access to the Bootcamp for 1 full year from the day you sign up—that’s 52 weeks of actively learning at your own pace, plus plenty of time to review and cement your learning of neuromarketing.
9. I’m not a marketer by trade—is this Certification right for me?
Ultimately, if you’re a professional focused on engagement, the Neuromarketing Certification is for you. Outside of the typical marketing titles, if you’re an art/creative director, designer, salesperson, product manager, PR/communications professional, strategist, you’ll find tremendous value in neuromarketing. If you have further questions about your fit for the Neuromarketing Certification, please email hello@popneuro.com. We respond within 24-48 hours.
10. How is this different from other behavioral economics or habits workshops?
Behavioral Economics (study of irrationality) and habits are both covered in our bootcamp. They are two of over a dozen concepts covered including decision science, emotions, senses, memory, attention, dopamine, empathy, trust, and more. You may view the course curriculum here or email hello@popneuro.com for specific questions.
11. What kind of industries or professions is the Certification geared towards?
The Neuromarketing Certification Bootcamp is geared towards engagement professionals, typically manager/director-level marketers, salespeople, designers, product managers, content creators, branding and communication strategists.
12. How much access do I get to Prince Ghuman and Matt Johnson, PhD?
100% of the Live Bootcamp is taught by them. During these Live workshops, they reply to every single question, message, and are open to any discussions.
13. Why haven’t I heard of Neuromarketing before?
Similar to user experience “UX” in the 1990s, neuromarketing is an emerging discipline previously limited to Fortune 100 companies willing to invest in-house. With the Neuromarketing Certification Bootcamp, you walk away becoming the neuroscience expert in your marketing team.
14. I’d love to get my team certified as part of our professional development benefit. Do you offer private bootcamps?
Yes, we do. Please email hello@popneuro.com for more information about your team, company, and goals.
15. What if I can’t afford the Bootcamp?
Pro tip: You can ask your company to sponsor your Neuromarketing Certification. Most large organizations, and many smaller ones, reimburse tuition for professional learning and development.
If you need help getting reimbursed, get our sample proposal template here and send it to your direct report.
16. What’s your cancellation policy?
The on-demand bootcamp is non-refundable. You may cancel your seat in the Live Bootcamp for any reason up to 7 days before the start of the Neuromarketing Certification Bootcamp. Your fees will roll over to the next bootcamp where you will be guaranteed a seat (we run them quarterly).
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