The Neuromarketing Masterclass (via Zoom) is run by Prince Ghuman and Matt Johnson, PhD, and usually lasts about one hour including Q&A time.
Topics revolve around insights in neuroscience and psychology and their tactical applications to e-commerce, content, ads, sales, advertising, design, branding, communications, and more.
Where past attendees are from:
The masterclass is developed by Professor Prince Ghuman and Matt Johnson, PhD, authors of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains—the best-selling book on consumer behavior.
Prince Ghuman
Prince, a seasoned marketer across different industries, started as the first Head of Marketing of the earliest automotive e-commerce platforms and moved on to be the founding CMO of a cryptocurrency startup in San Francisco.
He also held dual roles of Director of Consumer Marketing, North America, and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. Today, he’s a professor of Neuromarketing.
Matt Johnson, PhD
Matt is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Matt received his PhD in Neuroscience/Cognitive Psychology from Princeton University.
His focus is on bridging the gap between science and business. He advises both start-ups and large brands in his native San Francisco and has recently served as an Expert-in-Residence to Nike’s Innovation Team in Portland, Oregon.
Published Researchers of Consumer Psychology
The Neuroscience of Language using fMRI — Peer-Reviewed Article: Language, Brain, and Cognition
The Psychology of Taste and Food — Editor-Reviewed Book Chapter: Springer
The Ethics of Autonomy in Modern Marketing — Peer-Reviewed Conference Proceedings: Academy of Management
Empathy, Storytelling, and Consumer Psychology — Peer-Reviewed Conference Proceedings: Official Conference Proceedings of The European Conference on Media, Communication & Film 2019
Blindsight is the #1 best-selling consumer behavior book on Amazon.
“Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier.”— Adam Alter, New York Times bestselling author of Drunk Tank Pink and Irresistible
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson, PhD and neuromarketer Prince Ghuman dive deep into the surprising relationship between brains and brands.
In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and more.
Pop Neuro is the brainchild of neuromarketer Prince Ghuman and consumer neuroscientist Matt Johnson. It’s based on their 25+ years of combined experience in neuroscience academia and direct marketing experience.
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