Media Kit

Book Overview

Ever notice how...

All watch ads show the same time, 10:10.

All fast-food restaurant logos use red or yellow. 

Certain stores have a sale every day of the year.

These may not be things you’re consciously aware of, but guess what? They have been influencing you all along. Today more than ever, brands know you better than you know yourself—time to change that.

With every purchase, swipe, and click, brands can more accurately predict your behavior. The gap between what you know and what brands know about you gets wider every day.

In Blindsight, neuroscientist Matt Johnson and marketer Prince Ghuman reveal this hidden layer of influence. This book is a one-stop-shop covering the neuroscience of memories, decisions, emotions, logic, perception, attention, addiction, novelty, empathy, storytelling, subliminal messaging, and much more, all in the context of your buying behavior.

Through light-hearted storytelling, real-world examples, and eye-opening science, Blindsight uncovers the surprising relationship between brains and brands.

On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in the mirror of your consumer behavior.

Ultimately, Blindsight will change how you see the world and your place within it.

About the Authors

Name: Matt Johnson, PhD

Photo: high resolution image | web optimized image

Attribution for photo: Prince Ghuman

Bio: Matt Johnson, PhD is a professor at Hult International Business School, where his research focuses on the application of neuroscience and psychology to marketing. He received his BA from UC San Diego, and his PhD in Cognitive Psychology from Princeton University.

A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE and writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area, and has served as an expert-in-residence to Nike’s Innovation Team in Portland, Oregon. Along with co-author Prince Ghuman, Johnson founded neuromarketing blog PopNeuro.com for anyone interested in approachable consumer psychology.

Social Media: Matt Johnson, PhD is on Twitter @MattJohnsonIsMe and LinkedIn.

Name: Prince Ghuman

Photo: high resolution image | web optimized image

Photo: high resolution image | web optimized image

Photo: high resolution image | web optimized image

Attribution for photos: Tamer Abu-Dayyeh

Bio: Prince Ghuman’s journey into marketing started during his studies at the University of California at San Diego. His first startup, Potenza, was the first of its kind, a brand of caffeinated water. He went on to be the founding head of marketing at BAP, one of the first digital automotive platforms and current leader in the automotive e-commerce space.

Most recently, he held dual roles as the US Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. He was named one of the Shakers and Movers by the San Francisco Chronicle in 2015, and he is currently the professor of marketing, entrepreneurship, and communications at Hult International Business School. Along with co-author Matt Johnson, Ghuman founded neuromarketing blog PopNeuro.com for anyone interested in approachable consumer psychology.

Social Media: Prince Ghuman is on Twitter @PrinceGhuman248 and LinkedIn.

Book Endorsements

“Blindsight is a rigorous examination of how top brands sneak into our brains and grab the best real estate. Deftly mixing neuroscience, psychology and fun stories, the book is a delight to read; it will grip you from the start, and leave you feeling smarter.” — RICH KARLGAARD, Publisher at Forbes

“Ghuman and Johnson's Blindsight is beautifully written and fascinating—a behind-the-scenes tour of the marketing schemes designed to cajole, sway, and hook us. Why do we spend decades of our lives playing games and scrolling through social media feeds? Why do we prefer predictability, but spend so much of our time seeking unpredictable rewards? Why do we ask for dozens of options, but ultimately regret our purchases more often when the choice set is large? Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier.” —ADAM ALTER, New York Times bestselling author of Drunk Tank Pink and Irresistible 

“Somewhere hidden between the bright colors, catchy jingles, and strategic placement of advertisements is the psychology behind their influence. This book uncovers this hidden layer of the consumer world and how it affects our thoughts, emotions, and spending habits. A must-read for consumers and marketers alike.” — KENDIS GIBSON, Emmy-Award Winning Journalist and Reporter, MSNBC

“Blindsight engrosses the reader from the very first page. With an entertaining blend of storytelling and science, Blindsight is a truly eye-opening look into the complex dynamics underlying how brands drive consumer behavior. A must-read book that will have you re-examining both information around you and your own purchase decisions at every turn.” — ABIGAIL SUSSMAN, Associate Professor of Marketing at The University of Chicago Booth School of Business

“A fun, accessible dive into the ways marketing defines the modern human experience. Prince Ghuman and Matt Johnson bring to life the science behind how Facebook holds your attention, how Star Wars captured the hearts of generations of moviegoers, and selling billions in bottled water to consumers with taps in their homes. This is the perfect book for readers looking to understand what happens when the magic behind modern branding meets the machinery of the mind.” — DREW JACOBY-SENGHOR, Assistant Professor of Management at Berkeley Haas School of Business

“Blindsight is a delightful book that opens your eyes to the hidden forces behind every decision and every choice in the consumer world. The book draws on scientific evidence from cognitive psychology, neuroscience, and decision science, and makes it fun and relatable to any audience. If you want to understand the driving forces behind your decisions, if you want to be smarter about your purchases, if you want to know how to improve your spending habits, read this book!” — JIAYING ZHAO, Associate Professor of Psychology at the University of British Columbia

“Johnson and Ghuman artfully combine science, business, and storytelling to help us understand the invisible forces which shape our decisions and experiences. Along the way, they reveal to us all how deeply interwoven consumerism is into the perception of reality itself. The result is a rare book which enriches our understanding of everyday life. A must-read for anyone curious to better understand the world around them and the psychological forces that shape it.” — BLAKE SHERWIN, Assistant Professor of Applied Mathematics and Theoretical Physics at Cambridge University

"This is not your average "marketer's how to" book. Fast-paced, clever and utterly fascinating, Blindsight sheds new light on the deeply rooted beliefs and mental gymnastics that brands tap with precision to create preference. Johnson and Ghuman weave meticulously chronicled science into great stories with thoroughly modern examples that will leave consumers, marketers, brands or just neuro-curious readers with something to chew on and lots to discuss at your next dinner party." — CAROL CARUBA, Principal at Highwire PR

“Equal parts science and storytelling, Blindsight changes the way we see ourselves as consumers. Why does the same wine taste better to us if we think it's expensive? Why does a $10 fee seem less significant when tacked on to a larger purchase than a smaller one? Why do we judge original works of art to have greater value than replicas? This book is an engaging journey into the science of marketing’s influence, and how it impacts how we see the world around us.”— JUDY FAN, Assistant Professor of Psychology at University of California at San Diego

“Blindsight is a refreshing, timely book that will make you examine the secret ways marketing influences you. You won’t be able to think about your own consumer life the same way.” — SHERYLE BOLTON, Serial Entrepreneur, CEO, and Board Director

“In Blindsight, Ghuman and Johnson make the neuroscience of marketing accessible to all. Drawing creative and insightful connections between scientific studies and the effectiveness of today’s marketing strategies, this book achieves a perfect balance of humor and rigor. Blindsight will make you understand yourself better—as a consumer, and as a person.” — NATALIA CÓRDOVA, Psychology Lecturer at Yale University

“Blindsight is an ideal way to gain insight into the incredibly complex interactions between psychology and neuroscience that are underlying the seemingly simple concept of human intuition. Ghuman and Johnson are able to adroitly juggle entertaining, and often hilarious, stories with rigorous scientific ideas that provide marketers, as well as consumers, an important understanding of why we buy what we buy.” — JAMES NEWELL, Managing Director at Voyager Capital

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