Taught by the Authors of Blindsight

The workshop is developed by Professor Prince Ghuman and Dr. Matt Johnson, authors of the best-selling consumer behavior book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains.

Prince Ghuman
Prince, a seasoned marketer across different industries, started as the first Head of Marketing of the earliest automotive e-commerce platforms and moved on to be the founding CMO of a cryptocurrency startup in San Francisco.

He also held dual roles of Director of Consumer Marketing, North America, and the Global Director of B2B Marketing for OFX, a publicly traded FinTech company handling over $100B in international payments. Today, Prince is a professor of Neuromarketing.

Dr. Matt Johnson
Matt is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University.

His focus is on bridging the gap between science and business. He advises both start-ups and large brands in his native San Francisco and has recently served as an Expert-in-Residence to Nike’s Innovation Team in Portland, Oregon.

Published Researchers of Consumer Psychology

• The Neuroscience of Language using fMRI — Peer-Reviewed Article: Language, Brain, and Cognition

• The Psychology of Taste and Food — Editor-Reviewed Book Chapter: Springer 

• The Ethics of Autonomy in Modern Marketing — Peer-Reviewed Conference Proceedings: Academy of Management

• Empathy, Storytelling, and Consumer Psychology — Peer-Reviewed Conference Proceedings: Official Conference Proceedings of The European Conference on Media, Communication & Film 2019