Level Up Your Consumer Psychology

Uncover the hidden relationship between brain and brand.

 
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Our Promise

Written by Professor of Marketing Prince Ghuman and Professor of Neuroscience Dr. Matt Johnson.

Together, they reveal how neuroscience, psychology, and marketing influence your everyday, consumer behavior through one weekly email newsletter.

Know what brands already know about your consumer behavior.

 

 

What You’re In For

Fun and fast pieces covering consumer behavior minus the jargon.

Topics vary from KPop to Politics, Kanye to Kahneman, and anything in between.

Each piece provides you with a neuroscientific perspective on marketing, branding, and business strategy.