…and Researchers of Consumer Psychology

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The Psychology of Taste and Food

“Psychological Mechanisms Underlying Design Thinking’s Impact on Gustatory Perception”

Academic, Editor-Reviewed Book Chapter: Springer

Whatever it is, the way you tell your story online can make all the difference.

the neuroscience of language using fMRI

“Neural systems involved in processing novel linguistic constructions and their visual referents”

Academic, Peer-Reviewed Article: Language, Brain, and Cognition

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The Ethics of Autonomy in Modern Marketing

Academic, Peer-Reviewed Conference Proceedings: Academy of Management (to appear, Summer 2021)

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Empathy, Storytelling & Consumer Psychology

“Individually Driven Narratives Facilitate Emotion and Consumer Demand”

Academic, Peer-Reviewed Conference Proceedings: The European Conference on Media, Communication & Film 2019