Other Neuromarketing Resources
Pop Neuro
Neuromarketing Blog
Every week, we reveal the deeper, psychological blueprint behind consumer behavior—the code behind its design.
If you’re interested in a fresh perspective on consumer psychology, read the blog.
Consumer Behavior
Insights Magazine
Every month, we distill research insights for marketers so they can go from theory to practice in 800 words.
If reading long journals isn’t for you, sign up to get access to exclusive magazines.
Neuromarketing
Certification™
Study from instructors who have 20+ years of neuroscience research and marketing strategy experience.
Learn how to apply neuromarketing tactics in 24 hours and get certified.
Read the Most Definitive Book in Neuromarketing
“Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier.”— Adam Alter, New York Times bestselling author of Drunk Tank Pink and Irresistible
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson, PhD and neuromarketer Prince Ghuman dive deep into the surprising relationship between brains and brands.
In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and more.
Blindsight is the #1 best-selling consumer behavior book on Amazon.
About Pop Neuro
Pop Neuro is the brainchild of neuromarketer Prince Ghuman and consumer neuroscientist Matt Johnson. It’s based on their 25+ years of combined experience in neuroscience academia and direct marketing experience.
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