On Social Distancing, Isolation, and Brands' Policy Updates During the COVID-19 Pandemic
This week's top reads cover our world and how the recent developments show us how small the world is. Here are three articles that explore how brands make use of the COVID-19, how UK bookstores adapt to social distancing and isolation, and a lesson we can all learn.
Why Every Brand You’ve Ever Bought Something From Is Sending You Coronavirus Emails
Although we’re only two weeks into the (late?) response to the COVID-19, brand policy updates and their so-called BFF love-letters have undeniably already infected our inboxes. Here’s why brands do that and why it’s contagious by Fast Company.
How Bookshops Are Helping With Isolation
In the midst of social distancing and complete lockdowns, bookshops are closing their doors at a record rate. Only to their surprise, their customers are also starting to order their books online at a record rate. Now they have to think of creative ways to satisfy and serve their customers and communities. Here’s how they’re trying to do just that.
We All Need To Think Both Fast and Slow to Survive COVID-19
“As the COVID-19 pandemic surges into every corner of the globe and economy, it now seems undeniable that some widely-held assumptions about our global economy and institutions are deeply flawed. So as we think fast and prepare to survive, we should consider how our think fast economy may have primed the pump for the COVID-19 catastrophe and future ones to come—and also think slow about how to avoid and solve such problems in the future.”
Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.