How Marketing Turns Our Tongues into Liars
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The Neuroscience of Relativity
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The Marketing Opportunity Between Experience and Memory
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How the Trace of the Past Drives Us Forward
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The Role of Impulse in Consumer Decision Making
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How Pleasure and Pain Drives Us to Buy
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Monetizing Compulsive Behavior in the Digital Age
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The Odd Science of Preference
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The Secret Language of Brands
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The Science of Essentialism and How It Drives Attachment (and Sales)
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The Science of SubMidliminal Marketing
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