Pop Neuro

Attention is currency. Attention is a business model. But what is attention, really?

The constant chase of happiness in travel has a name. And we’ve been walking over it since.

We think of romantic feelings as spontaneous, Shakespearian, and straight from our hearts. But in reality, things are not nearly so poetic.

“Zig when everyone else zags” is a saying often applied to marketing. It also perfectly captures the simplicity of the brain’s attention system.

April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.

Find out how political campaign managers tap into pain to drive behavior.

How is it that dad jokes, silly puns, or sarcasm affect consumer behavior? Read on.

Find out why emotion can often serve as a double-edged sword.

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Ever wonder how classics come to be, well...classic? Let neuroscience explain.

We think of romantic feelings as spontaneous, Shakespearian, and straight from our hearts. But in reality, things are not nearly so poetic.

April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.

Is minimalism the antidote to comparisons? Find out why (and perhaps why not).

While vision rules in the brain kingdom, our sense of hearing now deserves a throne.

Find out if there really is a problem with buying ‘rainbow’ if we support the cause.

We all live in a consumer society, and whether we like it or not, we’re all consumers. Here’s how you can put the consumer back in consumer behavior.

To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.

Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.

The science of persuasion explains why the music industry’s power is in the numbers, not in a single authority like the Grammys.

To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.

As our shopping experiences have shifted more from retail to digital, companies design different psychological strategies but still aim for the same goal: to break down your critical thinking to appeal to your impulsive reactions.

If we’re only really thankful for all the food, love, and joy one day of the year, then why is it difficult to experience gratitude every day?

Leave it to the Germans to have the perfect word to describe the freedom we feel from wearing a mask: "maskenfreiheit."

What is it to be 'cancelled', and what does this mean for brands and consumer behavior?

What do Harry Potter and the KPop sensation BTS have in common? Tribal psychology.

Although social taboos are prohibited to see the light of day, we still have to face the dark. Enter dark humor.

Find out how and why we internalize horoscopes, and how it drives our consumer behavior.

This starts with understanding the neuroscience of branding and how it is evolving in consumers' minds.

“In a nutshell, I make a living on the Internet. I find value and provide value.”

Find out if there really is a problem with buying ‘rainbow’ if we support the cause.

We all live in a consumer society, and whether we like it or not, we’re all consumers. Here’s how you can put the consumer back in consumer behavior.

Many struggle to draw the line between fact and fiction. Here’s why.

Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.

The science of persuasion explains why the music industry’s power is in the numbers, not in a single authority like the Grammys.

To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.

Ever wonder why we’re obsessed with (and believe) negative news, despite evidence pointing to the contrary?

“In a nutshell, I make a living on the Internet. I find value and provide value.”

Many struggle to draw the line between fact and fiction. Here’s why.

Ever wonder why we’re obsessed with (and believe) negative news, despite evidence pointing to the contrary?

Learn the science of memory and how Netflix, Disney and Adidas use nostalgia to drive your consumer behavior.

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

Find out why smell is to memories what a summary is to books.

Could technology and virtual crowds be one of the NBA's most important plays?

Is minimalism the antidote to comparisons? Find out why (and perhaps why not).

As our shopping experiences have shifted more from retail to digital, companies design different psychological strategies but still aim for the same goal: to break down your critical thinking to appeal to your impulsive reactions.

Why are we so curious about fashion outfits we’ll never wear?

A look into how the relationship between free will and trust influences neuromarketing.

Are you ready to see how far the rabbit hole goes?

The journey into understanding your consumer behavior starts with neuromarketing.

The biology behind our drive for dating apps: an evolution or revolution?

Forget the Notorious B.I.G.’s “Mo Money Mo Problems”, let’s talk about Schwartz’s “Mo Choices, Mo Problems”.

To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.

Find out why and how not everyone is equally likely to engage in stockpiling behavior.

Find out what keeps gamblers spending, why Fortnite gamers enjoy losing, and why some flights land surprisingly early.

The journey into understanding your consumer behavior starts with neuromarketing.

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

The science of persuasion explains why the music industry’s power is in the numbers, not in a single authority like the Grammys.

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Learn the science of memory and how Netflix, Disney and Adidas use nostalgia to drive your consumer behavior.

In 2003, everything changed with “1000 songs in your pocket”.

There’s a neuroscientific reason as to why we can resist a good deal.

Pain manifests at different moments of purchase. Here’s how Amazon designs for it for a purpose.

“In a nutshell, I make a living on the Internet. I find value and provide value.”