Psychology/Neuroscience Teaching Resources

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

In 2003, everything changed with “1000 songs in your pocket”.

Forget the Notorious B.I.G.’s “Mo Money Mo Problems”, let’s talk about Schwartz’s “Mo Choices, Mo Problems”.

There’s a neuroscientific reason as to why we can resist a good deal.

Is minimalism the antidote to comparisons? Find out why (and perhaps why not).

Pain manifests at different moments of purchase. Here’s how Amazon designs for it for a purpose.

Many struggle to draw the line between fact and fiction. Here’s why.

Find out what keeps gamblers spending, why Fortnite gamers enjoy losing, and why some flights land surprisingly early.

As our shopping experiences have shifted more from retail to digital, companies design different psychological strategies but still aim for the same goal: to break down your critical thinking to appeal to your impulsive reactions.

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Everything in marketing comes down to the brain, yet marketers don’t study brains.

The carrot needs to be dangling continuously.

Which of the following hits you harder: losing something or gaining something?

Find out why smell is to memories what a summary is to books.

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

The constant chase of happiness in travel has a name. And we’ve been walking over it since.

We think of romantic feelings as spontaneous, Shakespearian, and straight from our hearts. But in reality, things are not nearly so poetic.

April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.

Although social taboos are prohibited to see the light of day, we still have to face the dark. Enter dark humor.

Pain manifests at different moments of purchase. Here’s how Amazon designs for it for a purpose.

Find out how political campaign managers tap into pain to drive behavior.

How is it that dad jokes, silly puns, or sarcasm affect consumer behavior? Read on.

Find out why emotion can often serve as a double-edged sword.

Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.

If we’re only really thankful for all the food, love, and joy one day of the year, then why is it difficult to experience gratitude every day?

Ever wonder why we’re obsessed with (and believe) negative news, despite evidence pointing to the contrary?

April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.

Is minimalism the antidote to comparisons? Find out why (and perhaps why not).

To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.

If we’re only really thankful for all the food, love, and joy one day of the year, then why is it difficult to experience gratitude every day?

Find out why smell is to memories what a summary is to books.

Ever wonder how classics come to be, well...classic? Let neuroscience explain.

Find out how and why we internalize horoscopes, and how it drives our consumer behavior.

Find out why emotion can often serve as a double-edged sword.

Find out what keeps gamblers spending, why Fortnite gamers enjoy losing, and why some flights land surprisingly early.

Learn the science of memory and how Netflix, Disney and Adidas use nostalgia to drive your consumer behavior.

Find out how and why we internalize horoscopes, and how it drives our consumer behavior.

This starts with understanding the neuroscience of branding and how it is evolving in consumers' minds.

Find out why and how not everyone is equally likely to engage in stockpiling behavior.

Why are we so curious about fashion outfits we’ll never wear?

A look into how the relationship between free will and trust influences neuromarketing.

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Attention is currency. Attention is a business model. But what is attention, really?

While vision rules in the brain kingdom, our sense of hearing now deserves a throne.

The biology behind our drive for dating apps: an evolution or revolution?

To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.

Find out why and how not everyone is equally likely to engage in stockpiling behavior.

Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.

The science of persuasion explains why the music industry’s power is in the numbers, not in a single authority like the Grammys.

To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.

The journey into understanding your consumer behavior starts with neuromarketing.

Why are we so curious about fashion outfits we’ll never wear?

Find out if there really is a problem with buying ‘rainbow’ if we support the cause.

To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.

Leave it to the Germans to have the perfect word to describe the freedom we feel from wearing a mask: "maskenfreiheit."

What is it to be 'cancelled', and what does this mean for brands and consumer behavior?

What do Harry Potter and the KPop sensation BTS have in common? Tribal psychology.