On Face Recognition, Social Media, and Storytelling
Your Next Vacation Is Written On Your Face
The world is becoming more and more personalized, and traveling wouldn't stay behind. Big hospitality brands are investing in facial recognition research to understand customers' interests and how to create a unique experience.
Instagram to Test Hiding ‘Like’ Counts in the US, Which Could Hurt Influencers
We live in a world of social currency. The more likes you have, the richer and more influential you are. But what if there are no more likes? Check this article to understand how hiding likes will change social media for good.
How An Unusual YouTube Partnership is Disrupting an Entire Industry
In the same year that significant beauty brands are reporting sales losses, two YouTubers are literally breaking the internet with their collaboration. The key to their success? Storytelling. Here is how brands will start to persuade you to buy their products.
Zombie Apocalypse or WW3?
Black Fri(die) is upon us, the day of the year, where lower prices pull us away from the annual ritual of giving thanks.
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The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.
LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.
Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!
This article will cover what the two consumer behavior motivations that marketers must know.
Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.
Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.
Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.
Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.
Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.