Posts tagged learning and memory

The Psychology Behind Smell and Memory

Find out why smell is to memories what a summary is to books.

BlogPrince Ghuman & Matt JohnsonDecember 21, 2021learning and memory, emotion, experiential marketingComment

The Psychology Behind Classic Products

Ever wonder how classics come to be, well...classic? Let neuroscience explain.

BlogPrince Ghuman & Matt JohnsonFebruary 9, 2021branding, learning and memoryComment

Consumer Behavior Lessons from the Psychology of Horoscopes

Find out how and why we internalize horoscopes, and how it drives our consumer behavior.

BlogPrince Ghuman & Matt JohnsonOctober 13, 2020communication, learning and memory, personalityComment

Fortnite and the Psychology of Surprise and Random Rewards

Find out what keeps gamblers spending, why Fortnite gamers enjoy losing, and why some flights land surprisingly early.

BlogPrince Ghuman & Matt JohnsonMarch 3, 2020psychology, fortnite, random rewards, dopamine, gamification, gambling, product development, learning and memory, decision-makingComment

The Neuroscience of Stress and Peak Performance in Sports and Advertising

Find out the gift we received from evolution and how it plays out in all sorts of performances, from sports to work to school.

Prince Ghuman & Matt JohnsonJanuary 21, 2020stress, eustress, advertising, peak performance, sports, super bowl, neuroscience, emotion, learning and memoryComment

Let Psychology Explain Why New Year’s Resolutions Usually Fail

To understand the struggle we face against our habits (or lack of), let’s understand the psychology of habits.

Prince Ghuman & Matt JohnsonDecember 18, 2019psychology, habits, neuroscience, motivation, new year's resolutions, product development, decision-making, learning and memoryComment

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

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Jun 3, 2022

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

Jan 28, 2020

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

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