Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.
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The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.
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What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?
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Ever wonder how classics come to be, well...classic? Let neuroscience explain.
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We think of romantic feelings as spontaneous, Shakespearian, and straight from our hearts. But in reality, things are not nearly so poetic.
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April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.
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Is minimalism the antidote to comparisons? Find out why (and perhaps why not).
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While vision rules in the brain kingdom, our sense of hearing now deserves a throne.
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Find out if there really is a problem with buying ‘rainbow’ if we support the cause.
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We all live in a consumer society, and whether we like it or not, we’re all consumers. Here’s how you can put the consumer back in consumer behavior.
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To understand how Supreme’s success drives our consumer behavior, you must understand the depths of the alluring consumer brain.
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Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.
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The science of persuasion explains why the music industry’s power is in the numbers, not in a single authority like the Grammys.
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To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.
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As our shopping experiences have shifted more from retail to digital, companies design different psychological strategies but still aim for the same goal: to break down your critical thinking to appeal to your impulsive reactions.
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If we’re only really thankful for all the food, love, and joy one day of the year, then why is it difficult to experience gratitude every day?
Leave it to the Germans to have the perfect word to describe the freedom we feel from wearing a mask: "maskenfreiheit."
Read MoreWhat is it to be 'cancelled', and what does this mean for brands and consumer behavior?
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What do Harry Potter and the KPop sensation BTS have in common? Tribal psychology.
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Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.