Attention is currency. Attention is a business model. But what is attention, really?
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The constant chase of happiness in travel has a name. And we’ve been walking over it since.
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We think of romantic feelings as spontaneous, Shakespearian, and straight from our hearts. But in reality, things are not nearly so poetic.
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“Zig when everyone else zags” is a saying often applied to marketing. It also perfectly captures the simplicity of the brain’s attention system.
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April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.
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Find out how political campaign managers tap into pain to drive behavior.
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How is it that dad jokes, silly puns, or sarcasm affect consumer behavior? Read on.
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Find out why emotion can often serve as a double-edged sword.
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Find out the gift we received from evolution and how it plays out in all sorts of performances, from sports to work to school.
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Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.