Posts by Prince Ghuman & Matt Johnson

What Mother's Day Guilt Teaches Us About Consumer Psychology

Moms know a thing or two about the psychology of guilt

BlogPrince Ghuman & Matt JohnsonApril 26, 2022consumer psychology, guilt, motivationComment

How Marketers Can Utilize the Neuroscience of Pleasure

The carrot needs to be dangling continuously.

BlogPrince Ghuman & Matt JohnsonFebruary 15, 2022emotionComment

What Marketers Can Learn From the Neuroscience of Pain

Which of the following hits you harder: losing something or gaining something?

BlogPrince Ghuman & Matt JohnsonFebruary 8, 2022emotionComment

How the Gender Pay Gap Impacts Consumer Behavior

Find out the 3 crucial influences of a company revealing the gender pay gap on consumer behavior.

InsightsPrince Ghuman & Matt JohnsonJanuary 7, 2022Comment

Spotify and the Consumer Psychology Behind Choice

In 2003, everything changed with “1000 songs in your pocket”.

BlogPrince Ghuman & Matt JohnsonJanuary 4, 2022decision-making, ux/digital designComment

The Psychology Behind Smell and Memory

Find out why smell is to memories what a summary is to books.

BlogPrince Ghuman & Matt JohnsonDecember 21, 2021learning and memory, emotion, experiential marketingComment

The Neuromarketing Behind Sustainable Consumer Behavior

What’s the best marketing strategy to make consumers more sustainable?

InsightsPrince Ghuman & Matt JohnsonDecember 6, 2021Comment

Inclusivity in the Fashion World and How It Impacts Consumer Behavior

Can fashion be inclusive? Is fashion truly diverse?

InsightsPrince Ghuman & Matt JohnsonNovember 30, 2021Comment

How Political Polarization Influences Consumer Behavior

“Buycott” is here.

InsightsPrince Ghuman & Matt JohnsonNovember 9, 2021Comment

The Influence of Credit Card Disclosure Regulations on Consumer Decision-Making

How does the visual salience of credit card features affect consumer decision-making?

InsightsPrince Ghuman & Matt JohnsonNovember 3, 2021Comment

The Psychology Behind Breakfast Routines and Food Habits

The habit of eating the same food for breakfast is pretty common. Why?

InsightsPrince Ghuman & Matt JohnsonOctober 26, 2021Comment

Travel and the Psychology of Pleasure, Desire, and Happiness

The constant chase of happiness in travel has a name. And we’ve been walking over it since.

BlogPrince Ghuman & Matt JohnsonJuly 6, 2021advertising, emotionComment

The Psychology of Overcoming Egocentric Decision-Making

Why do marketers project personal preferences onto consumers?

InsightsPrince Ghuman & Matt JohnsonJuly 5, 2021Comment

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

BlogPrince Ghuman & Matt JohnsonJune 22, 2021experiential marketing, memoryComment

The Psychology Behind Lifestyle Trends: Minimalism, Decluttering, and Finding Value in Possessions

Find out why minimalism is a life-long journey, not a destination.

InsightsPrince Ghuman & Matt JohnsonApril 20, 2021Comment

The Psychology Behind Consumers Claiming Territory in Cafes

Customers become territorial as they “claim” spaces to work. How and why does this happen?

InsightsPrince Ghuman & Matt JohnsonApril 13, 2021Comment

How Network Hubs Impact Influencer Marketing and Mass Advertising

Find out how a Snapchat influencer raising $1 million for Somalia in 24 hours reflects network hubs.

InsightsPrince Ghuman & Matt JohnsonMarch 30, 2021Comment

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

del-system1-marketing-low-of-least-mental-effort-marketer-tactics.jpg

Jun 3, 2022

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

Jan 28, 2020

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

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