Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.
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Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.
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Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.
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In 2003, everything changed with “1000 songs in your pocket”.
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Forget the Notorious B.I.G.’s “Mo Money Mo Problems”, let’s talk about Schwartz’s “Mo Choices, Mo Problems”.
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There’s a neuroscientific reason as to why we can resist a good deal.
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Is minimalism the antidote to comparisons? Find out why (and perhaps why not).
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Pain manifests at different moments of purchase. Here’s how Amazon designs for it for a purpose.
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Many struggle to draw the line between fact and fiction. Here’s why.
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Find out what keeps gamblers spending, why Fortnite gamers enjoy losing, and why some flights land surprisingly early.
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To understand the struggle we face against our habits (or lack of), let’s understand the psychology of habits.
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As our shopping experiences have shifted more from retail to digital, companies design different psychological strategies but still aim for the same goal: to break down your critical thinking to appeal to your impulsive reactions.
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Find out the different ways brands numb our feelings to make ourselves feel good about our decision to eat meat.
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Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.