emotion — Neuromarketing Blog

Posts tagged emotion

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

BlogPrince GhumanJune 3, 2022emotion, decision-makingComment

Why Marketers Should Learn Neuroscience aka Neuro Marketing

Everything in marketing comes down to the brain, yet marketers don’t study brains.

BlogPrince GhumanMarch 1, 2022emotionComment

How Marketers Can Utilize the Neuroscience of Pleasure

The carrot needs to be dangling continuously.

BlogPrince Ghuman & Matt JohnsonFebruary 15, 2022emotionComment

What Marketers Can Learn From the Neuroscience of Pain

Which of the following hits you harder: losing something or gaining something?

BlogPrince Ghuman & Matt JohnsonFebruary 8, 2022emotionComment

The Psychology Behind Smell and Memory

Find out why smell is to memories what a summary is to books.

BlogPrince Ghuman & Matt JohnsonDecember 21, 2021learning and memory, emotion, experiential marketingComment

Travel and the Psychology of Pleasure, Desire, and Happiness

The constant chase of happiness in travel has a name. And we’ve been walking over it since.

BlogPrince Ghuman & Matt JohnsonJuly 6, 2021advertising, emotionComment

The Psychology of Attraction and Its Influence on Branding and Advertising

We think of romantic feelings as spontaneous, Shakespearian, and straight from our hearts. But in reality, things are not nearly so poetic.

BlogPrince Ghuman & Matt JohnsonFebruary 2, 2021advertising, branding, emotionComment

The Psychology Behind Associations and How Weather Affect Consumer Behavior

April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.

BlogPrince Ghuman & Matt JohnsonDecember 8, 2020emotion, advertising, happiness, brandingComment

Consumer Behavior Lessons from the Psychology of Dark Humor

Although social taboos are prohibited to see the light of day, we still have to face the dark. Enter dark humor.

BlogPrince Ghuman & Matt JohnsonNovember 10, 2020emotion, communicationComment

How Amazon Drives Consumer Purchases from the Psychology of Pain

Pain manifests at different moments of purchase. Here’s how Amazon designs for it for a purpose.

BlogPrince Ghuman & Matt JohnsonOctober 6, 2020ux/digital design, decision-making, emotionComment

Pain and Politics: How the Neuroscience of Pain is Applied in Political Marketing

Find out how political campaign managers tap into pain to drive behavior.

BlogPrince Ghuman & Matt JohnsonSeptember 18, 2020politics, pain, advertising, emotionComment

The Psychology of Humor and Its Influence on Advertising and Consumer Behavior

How is it that dad jokes, silly puns, or sarcasm affect consumer behavior? Read on.

BlogPrince Ghuman & Matt JohnsonSeptember 1, 2020psychology, consumer behavior, emotion, advertisingComment

The Neuromarketing of Emotional Memories and Commercials

Find out why emotion can often serve as a double-edged sword.

BlogPrince Ghuman & Matt JohnsonAugust 4, 2020psychology, neuromarketing, memory, emotion, misattribution of arousal, emotional arousal, advertising, commercials, associations, learning and memoryComment

The Psychology Behind Morality and Virtue on Spring Break

Find out what makes Spring Break synonymous with beach, booze, and bad behavior and why.

BlogPrince Ghuman & Matt JohnsonMarch 24, 2020spring break, context, virtues, morality, freedom, emotion, branding, communication, social cognitionComment

The Neuroscience of Stress and Peak Performance in Sports and Advertising

Find out the gift we received from evolution and how it plays out in all sorts of performances, from sports to work to school.

Prince Ghuman & Matt JohnsonJanuary 21, 2020stress, eustress, advertising, peak performance, sports, super bowl, neuroscience, emotion, learning and memoryComment

Empathy and the Power of One

There is strength in numbers. When people band together, we’re capable of powerful things well beyond what we could hope to do as individuals.

Matt JohnsonDecember 2, 2019TEDx, empathy, psychology, genocide effect, emotion, communicationComment

The Psychology of Gratitude

If we’re only really thankful for all the food, love, and joy one day of the year, then why is it difficult to experience gratitude every day?

BlogPrince Ghuman & Matt JohnsonNovember 11, 2019psychology, consumer behavior, gratitude, thanksgiving, seasonal shopping, happiness, branding, emotionComment

Techno and the Psychology of Digital FOMO

Here’s why techno has more power over our minds than our footwork.

Prince Ghuman & Matt JohnsonOctober 24, 2019psychology, techno, fomo, privacy, post-privacy world, digital, freedom, marketing ethics and future, emotion Comment

Media and User-Generated Content of Fear

Ever wonder why we’re obsessed with (and believe) negative news, despite evidence pointing to the contrary?

BlogPrince Ghuman & Matt JohnsonAugust 26, 2019psychology, content strategy, communication, content, emotionComment

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

del-system1-marketing-low-of-least-mental-effort-marketer-tactics.jpg

Jun 3, 2022

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

Jan 28, 2020

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

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