How is it that dad jokes, silly puns, or sarcasm affect consumer behavior? Read on.
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Are you ready to see how far the rabbit hole goes?
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We all live in a consumer society, and whether we like it or not, we’re all consumers. Here’s how you can put the consumer back in consumer behavior.
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Many struggle to draw the line between fact and fiction. Here’s why.
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Find out why and how not everyone is equally likely to engage in stockpiling behavior.
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To find out why gift-giving is emotionally and mentally taxing, let’s dive deep into the intricacies of our social psychology and ego.
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As our shopping experiences have shifted more from retail to digital, companies design different psychological strategies but still aim for the same goal: to break down your critical thinking to appeal to your impulsive reactions.
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If we’re only really thankful for all the food, love, and joy one day of the year, then why is it difficult to experience gratitude every day?
Leave it to the Germans to have the perfect word to describe the freedom we feel from wearing a mask: "maskenfreiheit."
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Find out the different ways brands numb our feelings to make ourselves feel good about our decision to eat meat.
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Learn the science of memory and how Netflix, Disney and Adidas use nostalgia to drive your consumer behavior.
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Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.