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How Psychological Biases Shape Marketing Strategies
Aug 10, 2023
How Psychological Biases Shape Marketing Strategies
Aug 10, 2023

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Aug 10, 2023
The Psychology of Color & Branding
Mar 2, 2023
The Psychology of Color & Branding
Mar 2, 2023

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Mar 2, 2023
Lebron, Kareem & The Psychology of Statistics
Feb 1, 2023
Lebron, Kareem & The Psychology of Statistics
Feb 1, 2023

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Feb 1, 2023
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Jun 10, 2022
Marketing Tactics Using The Science of Memory Encoding
Jun 10, 2022

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

Jun 10, 2022
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Jun 6, 2022
Two Motivational Drivers To Improve Your Marketing
Jun 6, 2022

This article will cover what the two consumer behavior motivations that marketers must know.

Jun 6, 2022
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Jun 3, 2022
System 1 & The Law of Least Mental Effort Tactics For Marketers
Jun 3, 2022

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Jun 3, 2022
What Mother's Day Guilt Teaches Us About Consumer Psychology
Apr 26, 2022
What Mother's Day Guilt Teaches Us About Consumer Psychology
Apr 26, 2022

Moms know a thing or two about the psychology of guilt

Apr 26, 2022
Improve Your Marketing With This Memory Booster
Apr 5, 2022
Improve Your Marketing With This Memory Booster
Apr 5, 2022

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Apr 5, 2022
One Neuroscientific Concept Every Brand Marketer Should Know
Mar 15, 2022
One Neuroscientific Concept Every Brand Marketer Should Know
Mar 15, 2022

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 15, 2022
How Marketers Apply the Neuroscience of Vision
Mar 8, 2022
How Marketers Apply the Neuroscience of Vision
Mar 8, 2022

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Mar 8, 2022
Why Marketers Should Learn Neuroscience aka Neuro Marketing
Mar 1, 2022
Why Marketers Should Learn Neuroscience aka Neuro Marketing
Mar 1, 2022

Everything in marketing comes down to the brain, yet marketers don’t study brains.

Mar 1, 2022
How Marketers Can Utilize the Neuroscience of Pleasure
Feb 15, 2022
How Marketers Can Utilize the Neuroscience of Pleasure
Feb 15, 2022

The carrot needs to be dangling continuously.

Feb 15, 2022
What Marketers Can Learn From the Neuroscience of Pain
Feb 8, 2022
What Marketers Can Learn From the Neuroscience of Pain
Feb 8, 2022

Which of the following hits you harder: losing something or gaining something?

Feb 8, 2022
Why Every Marketer Needs to Learn the Neuroscience of Branding
Feb 1, 2022
Why Every Marketer Needs to Learn the Neuroscience of Branding
Feb 1, 2022

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Feb 1, 2022
Why Every Marketer Needs to Know the Neuroscience of Attention
Jan 18, 2022
Why Every Marketer Needs to Know the Neuroscience of Attention
Jan 18, 2022

Attention is currency. Attention is a business model. But what is attention, really?

Jan 18, 2022
Spotify and the Consumer Psychology Behind Choice
Jan 4, 2022
Spotify and the Consumer Psychology Behind Choice
Jan 4, 2022

In 2003, everything changed with “1000 songs in your pocket”.

Jan 4, 2022
The Psychology Behind Smell and Memory
Dec 21, 2021
The Psychology Behind Smell and Memory
Dec 21, 2021

Find out why smell is to memories what a summary is to books.

Dec 21, 2021
Cuffing Season and the Psychology Behind Associations
Oct 19, 2021
Cuffing Season and the Psychology Behind Associations
Oct 19, 2021

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Oct 19, 2021
Travel and the Psychology of Pleasure, Desire, and Happiness
Jul 6, 2021
Travel and the Psychology of Pleasure, Desire, and Happiness
Jul 6, 2021

The constant chase of happiness in travel has a name. And we’ve been walking over it since.

Jul 6, 2021
NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing
Jun 22, 2021
NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing
Jun 22, 2021

Could technology and virtual crowds be one of the NBA's most important plays?

Jun 22, 2021

interviews

Neuromarketing Blog
The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal
Jan 28, 2020
The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal
Jan 28, 2020

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

Jan 28, 2020

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Our Top Monthly Reads

Top Reads
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On NFTs in Physical Retail, Upcoming Change in the Metaverse, and the Cryptocurrency Changes For Ubisoft
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On the Internet of Behavior, Digital Out-of-Home Advertising, and the ‘New’ Normal in Sensory Experiences
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On a Cookie-less Society, Spiraling Inflation and Consumer Spending, and The Value of Experiences
On Digital Privacy, Augmented Reality to Remove Fear, and Healthy Communities in the Metaverse
On Digital Privacy, Augmented Reality to Remove Fear, and Healthy Communities in the Metaverse
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On Phone-Free Spaces, Privacy, and Human Rationality
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On the Psychology of Habits: The Good and The Bad
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On How Brands Catch Grab Our Attention, How “Noise” Affects Decision-Making, and How Subliminal Messaging Influences Consumer Behavior
On Dessert Online Shopping, the Retail Industry’s Challenge, and Consumer Spending Habits
On Dessert Online Shopping, the Retail Industry’s Challenge, and Consumer Spending Habits
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On Grocery Store Hacks, How Implants Affect Our Identity, and Happiness
On the Meaning of Life, Pleasure, and Why Memory May Not Be As Reliable As We Think
On the Meaning of Life, Pleasure, and Why Memory May Not Be As Reliable As We Think
On Social Media Scrutiny, Minimalistic Groceries and Buying Things You Don't Need
On Social Media Scrutiny, Minimalistic Groceries and Buying Things You Don't Need
On Lies, Conspiracy Theories and Social Development During Lockdown
On Lies, Conspiracy Theories and Social Development During Lockdown
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On Change: From Social Movements, Financial Behaviors, and Advertising
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On the Psychology of Motivation, New Year Resolutions, and of Buying a Home
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On Choosing Christmas Gifts, No Holiday Gift-Giving, and COVID-19 Being Psychologically Over
On Shopping Behavior Post-COVID, Happiness, and Choices
On Shopping Behavior Post-COVID, Happiness, and Choices
On Canceling Social Plans, Social Skills Fading With Aging, and the Psychological First Aid Kit
On Canceling Social Plans, Social Skills Fading With Aging, and the Psychological First Aid Kit
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On Beliefs and Social Purpose, Delusions and Reality, and Changing Our Minds
On Laughter’s Vitality, Recalling Negative Memory, and Mourning to Freedom
On Laughter’s Vitality, Recalling Negative Memory, and Mourning to Freedom
On Happiness, Music, and Meditation for the Brain
On Happiness, Music, and Meditation for the Brain
On How Consumer Behavior Affects AI Models and How It Will Change Post-Pandemic
On How Consumer Behavior Affects AI Models and How It Will Change Post-Pandemic
On Tiring Zoom Meetings, the Lonely Brain, and Tracking Social and Mental Health During COVID-19
On Tiring Zoom Meetings, the Lonely Brain, and Tracking Social and Mental Health During COVID-19
On Social Distancing, Isolation, and Brands' Policy Updates During the COVID-19 Pandemic
On Social Distancing, Isolation, and Brands' Policy Updates During the COVID-19 Pandemic
On Fear in Media, Data Privacy and Censorship
On Fear in Media, Data Privacy and Censorship
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On Apologies, Happiness, and Digital Distractions
On User Storytelling, Consumer Behavior Trends, Mobile Online Shopping, Selling Fast Food
On User Storytelling, Consumer Behavior Trends, Mobile Online Shopping, Selling Fast Food
On Morning Routines, New Year's Resolutions, and Meditation Apps
On Morning Routines, New Year's Resolutions, and Meditation Apps
On Going Green, Deep Fakes by Facebook, and the Colors of Christmas
On Going Green, Deep Fakes by Facebook, and the Colors of Christmas
On Face Recognition, Social Media, and Storytelling
On Face Recognition, Social Media, and Storytelling
On Tribal Psychology, Emotions, Decision-Making, and Art of Selling
On Tribal Psychology, Emotions, Decision-Making, and Art of Selling

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What Halloween Costumes Reveal About Consumer Behavior
What Halloween Costumes Reveal About Consumer Behavior

Leave it to the Germans to have the perfect word to describe the freedom we feel from wearing a mask: "maskenfreiheit."

Read More
BlogPrince Ghuman & Matt JohnsonOctober 14, 2019psychology, halloween, costume, consumer behavior, branding, social identityComment
Cognitive Dissonance in Veganism and Our Consumer Behavior
Cognitive Dissonance in Veganism and Our Consumer Behavior

Find out the different ways brands numb our feelings to make ourselves feel good about our decision to eat meat.

Read More
Prince Ghuman & Matt JohnsonSeptember 23, 2019psychology, veganism, consumer behavior, neuroscience, cognitive dissonance, communication, decision-making Comment
The Psychology Behind Cancel Culture

What is it to be 'cancelled', and what does this mean for brands and consumer behavior?

Read More
BlogPrince Ghuman & Matt JohnsonSeptember 4, 2019influencer marketing, brand identity, branding, social identity Comments
Media and User-Generated Content of Fear
Media and User-Generated Content of Fear

Ever wonder why we’re obsessed with (and believe) negative news, despite evidence pointing to the contrary?

Read More
BlogPrince Ghuman & Matt JohnsonAugust 26, 2019psychology, content strategy, communication, content, emotionComment
Harry Potter and the Psychology of KPop Fans
Harry Potter and the Psychology of KPop Fans

What do Harry Potter and the KPop sensation BTS have in common? Tribal psychology.

Read More
BlogPrince Ghuman & Matt JohnsonAugust 20, 2019tribalism, community marketing, ingroup bias, branding, social identityComment
How the Psychology of Nostalgia Drives the Content Strategy Behind Stranger Things
How the Psychology of Nostalgia Drives the Content Strategy Behind Stranger Things

Learn the science of memory and how Netflix, Disney and Adidas use nostalgia to drive your consumer behavior.

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BlogPrince Ghuman & Matt JohnsonAugust 6, 2019consumer behavior, nostalgia, TV, content marketing, storytelling, content, learning and memory Comment
What is Neuromarketing?
What is Neuromarketing?

The journey into understanding your consumer behavior starts with neuromarketing.

Read More
BlogPrince Ghuman & Matt JohnsonJuly 16, 2019neuromarketing, consumer psychology, product development, marketing ethics and future, social cognition Comments
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