Why is Yelp a Popular Review Site? Instant Gratification and Information Foraging

What makes for a desirable review website? And how much information do consumers actually need before making what they feel is an informed decision?

InsightsPrince Ghuman & Matt JohnsonNovember 19, 2020instant gratificationComment

Cyber Monday, Countdown Timers, and the Neuroscience of Consumer Decision-Making

There’s a neuroscientific reason as to why we can resist a good deal.

BlogPrince Ghuman & Matt JohnsonNovember 17, 2020decision-making, ux/digital design Comment

How Brand Signaling Influences Consumer Behavior in Advertisements

In 2004, Chanel spent $33 million dollars on a commercial for its No. 5 perfume. Was it worth it?

InsightsPrince Ghuman & Matt JohnsonNovember 12, 2020Comment

How a Frozen Steak Company Went Viral on Twitter for Posting About Misinformation During the Pandemic

There has been an unexpected source of wisdom and critical thought: The Twitter account of a frozen meat company.

InsightsPrince Ghuman & Matt JohnsonNovember 12, 2020Comment

Consumer Behavior Lessons from the Psychology of Dark Humor

Although social taboos are prohibited to see the light of day, we still have to face the dark. Enter dark humor.

BlogPrince Ghuman & Matt JohnsonNovember 10, 2020emotion, communicationComment

Minimalism and the Psychology of Comparisons

Is minimalism the antidote to comparisons? Find out why (and perhaps why not).

BlogPrince Ghuman & Matt JohnsonNovember 3, 2020minimalism, happiness, decision-making, experiential marketing, branding Comment

How Money and Time Scarcity Influence Gift-Giving Behavior

Ever ask yourself, why do you think your friend gave you that gift? Here’s why that may or may not matter.

InsightsPrince Ghuman & Matt JohnsonOctober 29, 2020Comment

How the Wealthy Spend Their Time and Whether It Influences Life Satisfaction and Happiness

Who do you think is more satisfied with their life: the millionaire or the average salary earner?

InsightsPrince Ghuman & Matt JohnsonOctober 27, 2020life satisfaction, wealthComment

The Psychology Behind Moral Judgement of Government Assistance and Income on Prosocial Behavior

Income and employment status may not matter when people give their time to help others. But research suggests otherwise.

InsightsPrince Ghuman & Matt JohnsonOctober 27, 2020Comment

How Perception Influences Food Aesthetics and Healthiness

When it comes to food, being pretty goes a looooong way.

InsightsPrince Ghuman & Matt JohnsonOctober 27, 2020food, food aestheticsComment

Consumer Behavior Lessons from the Psychology of Horoscopes

Find out how and why we internalize horoscopes, and how it drives our consumer behavior.

BlogPrince Ghuman & Matt JohnsonOctober 13, 2020communication, learning and memory, personalityComment

How Events in Commercials Affect Memory Gaps, Communication Effectiveness, and Impressions in Consumer Behavior

When you think back over the day’s events, what do you remember doing? Long-term memory is remembered in distinct events. This broken up recall is called event segmentation.

InsightsPrince Ghuman & Matt JohnsonOctober 9, 2020Comment

How Amazon Drives Consumer Purchases from the Psychology of Pain

Pain manifests at different moments of purchase. Here’s how Amazon designs for it for a purpose.

BlogPrince Ghuman & Matt JohnsonOctober 6, 2020ux/digital design, decision-making, emotionComment

How the Feeling of Schadenfreude Impacts Choice Satisfaction and Consumer Decision-Making

The feeling of joy when someone else is in pain is called schadenfreude. We all enjoy a bit of it in our daily lives, but how does schadenfreude impact us as consumers?

InsightsPrince Ghuman & Matt JohnsonSeptember 29, 2020schadenfreudeComment

Pain and Politics: How the Neuroscience of Pain is Applied in Political Marketing

Find out how political campaign managers tap into pain to drive behavior.

BlogPrince Ghuman & Matt JohnsonSeptember 18, 2020politics, pain, advertising, emotionComment

The Psychology of Humor and Its Influence on Advertising and Consumer Behavior

How is it that dad jokes, silly puns, or sarcasm affect consumer behavior? Read on.

BlogPrince Ghuman & Matt JohnsonSeptember 1, 2020psychology, consumer behavior, emotion, advertisingComment

Republicans Buy Nikes Too: Branding Lessons From Lebron and Jordan

This starts with understanding the neuroscience of branding and how it is evolving in consumers' minds.

BlogPrince Ghuman & Matt JohnsonAugust 24, 2020personality, communicationComment

The Evolution of Subliminal Messaging and Product Placement

While vision rules in the brain kingdom, our sense of hearing now deserves a throne.

BlogPrince Ghuman & Matt JohnsonAugust 18, 2020sensation and perception, brandingComment

The Neuromarketing Matrix by Professor Morpheus

Are you ready to see how far the rabbit hole goes?

BlogPrince Ghuman & Matt JohnsonJuly 14, 2020neuromarketing, the matrix, consumer behavior, marketing ethics and futureComment

How An Entrepreneur Applied 4 Neuromarketing Insights From The Book Blindsight

“In a nutshell, I make a living on the Internet. I find value and provide value.”

ContributorPrince Ghuman & Matt JohnsonJuly 7, 2020neuromarketing, content, communication, ux/digital designComment

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

del-system1-marketing-low-of-least-mental-effort-marketer-tactics.jpg

Jun 3, 2022

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

Jan 28, 2020

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

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