Neuromarketing Blog

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Creativity, Context, and the Psychology of Travel

What do traveling, creativity, and virtual reality have in common? Let’s find out.

BlogPrince Ghuman & Matt JohnsonJune 15, 2021experiential marketingComment

The Psychology Behind Classic Products

Ever wonder how classics come to be, well...classic? Let neuroscience explain.

BlogPrince Ghuman & Matt JohnsonFebruary 9, 2021branding, learning and memoryComment

The Psychology of Attraction and Its Influence on Branding and Advertising

We think of romantic feelings as spontaneous, Shakespearian, and straight from our hearts. But in reality, things are not nearly so poetic.

BlogPrince Ghuman & Matt JohnsonFebruary 2, 2021advertising, branding, emotionComment

Neuromarketing Ethics: Free Will, Trust and Autonomy

A look into how the relationship between free will and trust influences neuromarketing.

BlogPrince Ghuman & Matt JohnsonJanuary 26, 2021philosophy and futurism, marketing ethics and futureComment

The Two Types of Attention Marketers Must Know

“Zig when everyone else zags” is a saying often applied to marketing. It also perfectly captures the simplicity of the brain’s attention system.

BlogPrince Ghuman & Matt JohnsonJanuary 4, 2021attention, advertisingComment

How the Paradox of Choice Influences Christmas Shopping Behaviors

Forget the Notorious B.I.G.’s “Mo Money Mo Problems”, let’s talk about Schwartz’s “Mo Choices, Mo Problems”.

BlogPrince Ghuman & Matt JohnsonDecember 15, 2020decision-making, product developmentComment

The Psychology Behind Associations and How Weather Affect Consumer Behavior

April showers bring May flowers, as they say. As seasonal changes bring forth different weather patterns, different behaviors emerge.

BlogPrince Ghuman & Matt JohnsonDecember 8, 2020emotion, advertising, happiness, brandingComment

Cyber Monday, Countdown Timers, and the Neuroscience of Consumer Decision-Making

There’s a neuroscientific reason as to why we can resist a good deal.

BlogPrince Ghuman & Matt JohnsonNovember 17, 2020decision-making, ux/digital design Comment

Consumer Behavior Lessons from the Psychology of Dark Humor

Although social taboos are prohibited to see the light of day, we still have to face the dark. Enter dark humor.

BlogPrince Ghuman & Matt JohnsonNovember 10, 2020emotion, communicationComment

Minimalism and the Psychology of Comparisons

Is minimalism the antidote to comparisons? Find out why (and perhaps why not).

BlogPrince Ghuman & Matt JohnsonNovember 3, 2020minimalism, happiness, decision-making, experiential marketing, branding Comment

Consumer Behavior Lessons from the Psychology of Horoscopes

Find out how and why we internalize horoscopes, and how it drives our consumer behavior.

BlogPrince Ghuman & Matt JohnsonOctober 13, 2020communication, learning and memory, personalityComment

How Amazon Drives Consumer Purchases from the Psychology of Pain

Pain manifests at different moments of purchase. Here’s how Amazon designs for it for a purpose.

BlogPrince Ghuman & Matt JohnsonOctober 6, 2020ux/digital design, decision-making, emotionComment

Pain and Politics: How the Neuroscience of Pain is Applied in Political Marketing

Find out how political campaign managers tap into pain to drive behavior.

BlogPrince Ghuman & Matt JohnsonSeptember 18, 2020politics, pain, advertising, emotionComment

The Psychology of Humor and Its Influence on Advertising and Consumer Behavior

How is it that dad jokes, silly puns, or sarcasm affect consumer behavior? Read on.

BlogPrince Ghuman & Matt JohnsonSeptember 1, 2020psychology, consumer behavior, emotion, advertisingComment

Republicans Buy Nikes Too: Branding Lessons From Lebron and Jordan

This starts with understanding the neuroscience of branding and how it is evolving in consumers' minds.

BlogPrince Ghuman & Matt JohnsonAugust 24, 2020personality, communicationComment

The Evolution of Subliminal Messaging and Product Placement

While vision rules in the brain kingdom, our sense of hearing now deserves a throne.

BlogPrince Ghuman & Matt JohnsonAugust 18, 2020sensation and perception, brandingComment

The Neuromarketing of Emotional Memories and Commercials

Find out why emotion can often serve as a double-edged sword.

BlogPrince Ghuman & Matt JohnsonAugust 4, 2020psychology, neuromarketing, memory, emotion, misattribution of arousal, emotional arousal, advertising, commercials, associations, learning and memoryComment

The Neuromarketing Matrix by Professor Morpheus

Are you ready to see how far the rabbit hole goes?

BlogPrince Ghuman & Matt JohnsonJuly 14, 2020neuromarketing, the matrix, consumer behavior, marketing ethics and futureComment

Aug 10, 2023

How Psychological Biases Shape Marketing Strategies

Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.

Mar 2, 2023

The Psychology of Color & Branding

The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.

Feb 1, 2023

Lebron, Kareem & The Psychology of Statistics

LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.

Jun 10, 2022

Marketing Tactics Using The Science of Memory Encoding

Memory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!

del-system1-marketing-low-of-least-mental-effort-marketer-tactics.jpg

Jun 3, 2022

System 1 & The Law of Least Mental Effort Tactics For Marketers

Learn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.

Apr 5, 2022

Improve Your Marketing With This Memory Booster

Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.

Mar 15, 2022

One Neuroscientific Concept Every Brand Marketer Should Know

Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.

Mar 8, 2022

How Marketers Apply the Neuroscience of Vision

Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.

Feb 1, 2022

Why Every Marketer Needs to Learn the Neuroscience of Branding

What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?

Oct 19, 2021

Cuffing Season and the Psychology Behind Associations

Associations are so deeply ingrained in us that we’ve devised “relationships” with definite expiration dates.

Jun 22, 2021

NBA 2020 Playoffs and the Neuroscience Behind Memory and Experiential Marketing

Could technology and virtual crowds be one of the NBA's most important plays?

Jan 28, 2020

The Psychology of Leadership and Executive Coaching with Dr. Christina Villarreal

The application of psychology to business goes beyond understanding consumer behavior. Let’s dive into the ways it can improve business performance.

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